Posts By: Lesa Carter

Your Company Newsletter is Cleared For Takeoff!

Hello, my name is Lesa Carter and I am the Marketing Captain for Autopilot Marketing. I have a wonderful opportunity for you to initiate and execute a newsletter marketing program today! According to the 2012 Channel Preference Survey from Exact Target, “65% of people who receive direct mail have made a purchase or engages in… Read more »

Direct Mail Appreciated By Business Owners

Sometimes, there is just too much digital stuff to read. There are e-newsletters, e-invites, e-announcements, white papers, articles online, blogs, and of course the black hole of e-mail in general. Business owners don’t always have the bandwidth to read new media as it comes in so more often than not, your marketing messages are discarded…. Read more »

A fully customizable IT newsletter

Do you want to copy your competition? Are you looking for a way to make your company newsletter POP? How can we distinguish our business if we have the same content as our competitors? Are these questions a part of your reservations in starting a company newsletter? Push your aside your worries and explore a… Read more »

We are going to the Big Big!

We are on the road again. Autopilot Marketing will be a sponsor at the up coming Big Big Conference presented by the Taylor Business Group. This event is held on March 25th and 26th at the Kansas City Marriott Country Club Plaza. We hope to see you there. For more information about this event or… Read more »

Autopilot Marketing at the ITEX 2013, Las Vegas

Autopilot Marketing is hitting the road. Visit our booths at the Rio, Las Vegas this week for the ITEX show and take advantage of our show special. We want to see you put 110% into marketing for your business so we are here to help you fulfill your marketing campaigns. April 17-18, 2013 at The… Read more »

Direct Mail Remains Consumers’ Preferred Choice for Marketing Messages

According to marketing firm Epsilon Targeting’s latest annual Consumer Channel Preference Study, the channels consumers prefer to receive marketing messages via remain relatively consistent, with, again, direct mail being the most preferred delivery method. The study, Channel Preference for Both the Mobile and Non-Mobile Consumer, finds direct mail continues to deliver as consumers’ preferred means… Read more »

A company newsletter is the single most important tool for a managed service organizations

So, why haven’t you started one yet? I don’t have enough time!  We hear this one all the time. Many IT business owners are piled high with commitments to their current clients, sales efforts, the technology that supports their business and other duties. However, you must find time for marketing at some point in order… Read more »