Your Company Newsletter is Cleared For Takeoff!

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Lesa Carter, Marketing Captain

Hello, my name is Lesa Carter and I am the Marketing Captain for Autopilot Marketing. I have a wonderful opportunity for you to initiate and execute a newsletter marketing program today! According to the 2012 Channel Preference Survey from Exact Target, “65% of people who receive direct mail have made a purchase or engages in a different marketing channel as instigated by the sender.” How can you ignore results like that?
Think about it… Your clients and prospects may be seeking services elsewhere. If they could only see up close and personal what your company offers and have your information in hand when they are making important business decisions, you could receive more new business, referrals and conversion sales. How can we make a claim like that? We have been sending newsletters out for our own technology service organization since 2006 and we’ve seen tremendous responses. So good, we experience a full return on our annual investment in the first quarter every year. That’s right, the sales we bring in from our company newsletter alone over the first three months each year, fund our newsletter and other marketing efforts throughout year!

What about online marketing?  With the influx of social media sites today, many business owners have been sucked into an endless funnel of tweets, Facebook postings, blog articles, and check-in’s. Does it all really pay off? Yes, sometimes if you can truly measure your time and efforts and calculate your return on the investment you can see results from online marketing. Sometimes, your tweets do reach the right audience and spur action. Sometimes, your Facebook posting inspire a prospect to check out your website. Sometimes, a blog article pushes a reader to the next level. But does it really share your organization’s vision, work, and success?

Direct mail goes where no online posting could even imagine.  A well written direct mail newsletter gives recipients a clear picture of your company. Online media cannot compare to the advantages of the printed word. Readers have immediate gratification with a mailed newsletter. They receive the newsletter like a gift and are more relaxed when taking in the stories. Mail is enjoyed as a comfortable leisurely activity instead of a mad shuffle of prioritizing “urgent” messages, emails and postings online that can quickly die in junk mail folders or get buried alive at the bottom of an inbox.

I guarantee your latest tweets, Facebook postings, and blog articles are not printed and passed around unless they are simply too hilarious to pass up. So, why not market with something
that will stay alive and well for weeks and months to come
sharing a clear image of your company and offerings.

Printed direct mail slips into your recipient’s hands like a warm cup of coffee. They receive it like a natural element in their work environment and share it willingly with others as a personal recommendation and endorsement.  Your printed newsletter will reach more than just your recipient list. It may nestle itself into a cozy space on a desk, coffee table, or in a break room. Sometimes, newsletters even get called into business meetings.

There is no secret potion to newsletter marketing. We won’t send you a cure all lotion. If you never start your company newsletter, it will just never get done!!! I know you are secretly hoping your company newsletter will boil to the surface of your priority list and somehow push itself out the door. Its ok we are all guilty of procrastination. But, Autopilot Marketing is here to boost your initiative, inspiring you to get a quality newsletter out now, and keep it on track for the long haul. Newsletters have never been easier!
Our program is about simplicity. Autopilot Marketing is an automatic marketing tool designed specifically for Managed Service Providers, Computer Consultants and others in the Tech Support industry. Our program takes the drudgery out of preparing marketing materials such as monthly newsletters and other direct mail campaigns. After all, the best newsletter program doesn’t pay off if it never happens. We make it happen for you!

What do we do?  EVERYTHING! Yes, I said it, everything! Autopilot Marketing offers a full-scale solution that gives you content writers, production managers, laborers, and trained direct mail agents to ensure your campaigns go out on time, every time. Autopilot Marketing is a subscription based model. When you join, you provide us with a few things:
•    A high-resolution version of your logo, suitable for print use
•    Your mailing list in electronic format
•    Your preferences for mailing your campaign
•    Payment information
Every month, Autopilot Marketing creates a standard template for the upcoming production cycle. The newsletter is created in Publisher and released on the 1st each month. From there, you have until the 10th to customize the file, make any changes you see fit, and upload your final template with your mailing list.
On the 11th, production begins. We print either the stock newsletter or your customized version, and process your envelopes too. This is the point of no return, so your job is to make sure all your changes are submitted on time or you have contacted us to make arrangements. Don’t worry, we will email you reminders for every deadline and encourage you to review the stock newsletter, upload your final template, and update your address list.

If you’re too busy to work on the newsletter, it works on Autopilot too!  We will produce and mail your newsletter every month with no effort on your part so you can take that trip to the Bahamas worry free.

If you do nothing… we fill the stock template newsletter with your preferences from the previous month’s template including everything from your company logo and tag line to your company address, phone and standard advertisements. Then we will print and mail it out to the people on your address list. So, missing the deadline can still be fruitful.

Need our services? Give me a call today. In as little as 30 minutes we can get your flight plans figured out and start the process for your first company newsletter.

Direct Mail Appreciated By Business Owners

Sometimes, there is just too much digital stuff to read. There are e-newsletters, e-invites, e-announcements, white papers, articles online, blogs, and of course the black hole of e-mail in general. Business owners don’t always have the bandwidth to read new media as it comes in so more often than not, your marketing messages are discarded. Direct mail gives them something to take with them. They can read it while they refill their coffee in the morning or review as they wait for their lunch.

Recently, we mailed out a post card invitation, put it into an envelope with a snack sized Slim Jim beef jerky stick. This invitation was for a lunch-and-learn event we hold every quarter. This quarter, we hosted it at a great little Brazillian Steakhouse. The post card said, “Here’s a snack to tide you over…” This clever campaign was well accepted so much that we wanted to share our first reply with you:

” I receive your mailers periodically and I am interested in getting in touch with an IT group and you are the only IT group that ever sends anything that is not electronic. I really appreciate that and I would like to RSVP for your luncheon please.”

In our world of technology, a simple paper invitation with a beef stick broke through to our contacts. We have received an overwhelming response from these little mailers and would love to help you with your next invitation.

Are you hosting an event? Ready to mail invitations? Give us a call or drop us an email. We can mail anything you can dream up!

Why does Direct Mail work for MSP’s?

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Direct Mail marketing just for MSP’s like you!

You may be wondering if direct mail marketing really works. The answer is, yes! But why?

Suppose you are a lawyer and every morning when you open your doors, there on your desk is a list of the qualified leads. They have a case, they are in need of your services, and they are ready to pay. All you have to do is make calls. Wouldn’t that be easy?

Well, that is how direct mail works. First you build your list of prospects based on past work, relationships, surveys, associations or list purchased for your organization. Then you make the first round of calls to qualify the contacts you have and start your marketing campaigns (direct mail and online marketing). Over time, you will see leads trickle in continually ready to order. They will be familiar with your company, the offerings you’ve made and ready to explore new opportunities.

Why do mailings work for MSP’s?  Direct mail can be highly efficient and cost effective because there is no spam filter for a mailbox and you have full control over the cost. Your messages will always be received one way or another by each recipient. Even if the receptionist is the only one reading your services and information, you will be seen. Newsletters, postcards and greeting cards are honestly the best way to grab your recipients attention. Keep in mind, you have just 3 seconds to grab a persons attention before they decide to read more or trash your mailing. Top of the mind awareness is where it’s at. The more touches you can make with a variety of presentations, the better. People are more likely to use an IT company they are familiar with versus Googling and picking randomly from the listings.

Refine your list with every campaign. Each time you send a marketing campaign (direct mail, e-campaigns, or any outlet) refine your list to eliminate those contacts that you’ve deemed bad prospects. This will come naturally as you make connections with calls and e-mails building a relationship with each contact. Sounds like a lot of work, but the more you know about your potential customers, the easier they are to reach and sell. The more non-customers you can eliminate from your list the lower the marketing costs will go and the more refined your list will become.

The main thing to remember about marketing of any kind is that nothing works in every situation. Direct mail is not a magic potion. Marketing requires a pronged approach including direct mail, online marketing, even radio or billboard ads, with a personal touch like a phone call or e-mail to really be successful. Think about the Rule of Seven. It takes prospects about 7 times of seeing or hearing about your message before they will take action. So, keep reaching out consistently and in a variety of ways.

 

 

A fully customizable IT newsletter

Do you want to copy your competition?

Are you looking for a way to make your company newsletter POP?

How can we distinguish our business if we have the same content as our competitors? newsletters

Are these questions a part of your reservations in starting a company newsletter? Push your aside your worries and explore a fully customizable solution from Autopilot Marketing. We offer a newsletter service that you can truly control. Some companies lock you into their template designs, layout or styles. Some won’t let you add your own spin on things or change the content. Others just ignore your needs all together leaving you with only one option, use the service they provide or leave. That’s NOT service!

The Autopilot Marketing newsletter program offers a fully customizable solution with a suggested template for you to use as a starting point. You receive a four page full-color company newsletter filled with interesting articles, tips and information so readers can get to know your organization and feel confident that you are an expert in your field. Every template is created with fresh content written exclusively for Autopilot Marketing members and presented in the Publisher program, so you can edit anything you see fit from the banners and boarders to the graphics and article content. We will produce anything you can dream up!

You’re free! You can add in that section to feature a client of the month or technician who goes above and beyond the call of duty. One of our clients even runs a recipe section to share some healthy treats with her readers. There are so many directions you can go. Why limit yourself with a production company that doesn’t quite understand the importance of personalizing your company newsletter. Not all businesses and demographics are the same. Break FREE with a fully-customizable IT newsletter for your company.

Questions about our services? Give us a call today! We’re here to help.

We are going to the Big Big!

We are on the road again.

Autopilot Marketing will be a sponsor at the up coming Big Big Conference presented by the Taylor Business Group. This event is held on March 25th and 26th at the Kansas City Marriott Country Club Plaza. We hope to see you there.

For more information about this event or the Taylor Business Group, visit them online at:  https://www.taylorbusinessgroup.com/big-big-conference

 

Autopilot Marketing at the ITEX 2013, Las Vegas

Autopilot Marketing is hitting the road. Visit our booths at the Rio, Las Vegas this week for the ITEX show and take advantage of our show special. We want to see you put 110% into marketing for your business so we are here to help you fulfill your marketing campaigns.

itex 2013
April 17-18, 2013 at The Rio in Las Vegas, NV
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Direct Mail Remains Consumers’ Preferred Choice for Marketing Messages

According to marketing firm Epsilon Targeting’s latest annual Consumer Channel Preference Study, the channels consumers prefer to receive marketing messages via remain relatively consistent, with, again, direct mail being the most preferred delivery method.

The study, Channel Preference for Both the Mobile and Non-Mobile Consumer, finds direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands, with six out of 10 Americans reporting they “enjoy getting postal mail from brands about new products.” (more…)

A company newsletter is the single most important tool for a managed service organizations

So, why haven’t you started one yet?SurveyIcon

I don’t have enough time!  We hear this one all the time. Many IT business owners are piled high with commitments to their current clients, sales efforts, the technology that supports their business and other duties. However, you must find time for marketing at some point in order to keep that sales funnel full. With Autopilot Marketing, we offer a quick easy solution to your time dilemma. Hire a team of professionals to do it for you!

I need to clean up my list first.  Take time to work on your list of contacts so you are ready do start a direct mail campaign. If you need help, we offer a address list clean up service. We will scrub your addresses and send you a final file of clean formatted addresses with a list of the incomplete recipients too (call for pricing.) Remember, newsletters are a quick way to reach wide into your pool of prospects. If you don’t have a sufficient list of prospects, it’s time to dive into purchasing a list.  (more…)

Why Newsletters? Your Contacts Love Them!

heart-curve-mdNewsletters have a special place in our hearts.  Here’s why:

  • — Newsletters are not an outright advertisement so, they’re not as irritating as a full on sales pitch.
  • — Newsletters allow you to casually brag about the way you work and the kinds of services you provide.
  • — Newsletters give your clients other information they need to know, purely because you want them to have it, no obligation to buy, and they like that.
  • — Newsletters are fun to read – when was the last time a client or prospect told you your phone book ad or banner ad online was fun to read?

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