Hey, we’re down with the Internet. We love social media. We tweet, we twitter, we whistle. OK, so we don’t whistle, but we like to. Think about it though, how effective are all of these posts? Now days, many top marketing companies are moving back to direct mail. People love something they can touch and feel. So, why not use the one thing we know for sure works – print!
The truth is, how often do you want them to reach out to you? Here’s my advice: Match it one for one. If they contact you once a week, be sure to give them the same love in return. If you visit your client sites once a month, make it your marketing mission to reach out in some way monthly.
We know what works. And we’ll share our secrets with you right here, right now. Why? Because it’s a lot harder than it looks. And if you’re writing your own newsletter, you know what I say is true – It isn’t easy!